MoMA EXHIBITION

BRANDING 

CLAY IS A BRAND WHO'S GOAL IS TO EDUCATE USERS ABOUT THE CONNECTION BETWEEN THEIR PERSONALITY AND MENTAL HEALTH BY DESIGNING AN INTERACTIVE EXPERIENCE THAT NOT ONLY INITIATES SELF-HELP BUT ENCOURAGES SOCIAL CONNECTION BETWEEN USERS WHO HAVE COMPATIBLE PERSONALITIES.  

THE MOMA EXHIBITION WAS FOR FASHION DESIGNER, VIVIENNE WESTWOOD. THIS EXHIBITION GOES BACK TO BEGINNING OF WESTWOOD'S CAREER —SELLING PUNK-INSPIRED DESIGNS IN MALCOM McLEAREN'S INFLUENTIAL KINGS ROAD STORE IN THE 1970s. 

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