CLAY IS A BRAND WHO'S GOAL IS TO EDUCATE USERS ABOUT THE CONNECTION BETWEEN THEIR PERSONALITY AND MENTAL HEALTH BY DESIGNING AN INTERACTIVE EXPERIENCE THAT NOT ONLY INITIATES SELF-HELP BUT ENCOURAGES SOCIAL CONNECTION BETWEEN USERS WHO HAVE COMPATIBLE PERSONALITIES.
*THIS WAS A COLLABORATION PROJECT WITH ANOTHER DESIGNER, THE FINAL COMPOSITION WAS BASED OFF OF MY ORIGINAL CONCEPT
THE WALL DESIGN CONSISTS OF A COMBINATION OF FINAL PROJECT PIECES AND THUMBNAIL SKETCHES. THIS PROVIDES THE VIEWER AN ARRAY OF DESIGN THE PROGRAM HAS TO OFFER AS WELL AS INSIGHT TO THE DESIGN PROCESS THAT CREATED THEM. THERE IS A SYMMETRICAL AND AN ASYMMETRICAL RHYTHM TO THE WALL THAT CAPTURES THE ORGANIZED CHAOSE OF A DESIGNER'S MIND.
Symmetrical aspect. There are equal numbers of features that are then met in the middle by a single TV monitor. These will display all fields of the program– in digital, printed, and 3D form. Two large touch screens are placed at the ends of the wall and invites the viewer to scroll through the program information, professor bios, and a gallery of student works.
Asymmetrical aspect. Because Visual Communication Design is such a broad program, it’s really hard to capture all the aspects in just a few final pieces. What I wanted to include in my display is the process. I remember going to the open house back when I was looking at Montclair and what resonated with me wasn’t the final products they were passing around, it was a sketchbook of a student’s thought process to getting to the final– it was a cluster of notes and thumbnails and every page was filled from end to end. So, in my composition I displayed thumbnail sketches, smaller than the final, but clustered together like pixels. The intent is to have them in black and white so it doesn’t draw away from the vibrant colors of the final projects.