CROSS - STITCH

TYPOGRAPHY • PRINT

CLAY IS A BRAND WHO'S GOAL IS TO EDUCATE USERS ABOUT THE CONNECTION BETWEEN THEIR PERSONALITY AND MENTAL HEALTH BY DESIGNING AN INTERACTIVE EXPERIENCE THAT NOT ONLY INITIATES SELF-HELP BUT ENCOURAGES SOCIAL CONNECTION BETWEEN USERS WHO HAVE COMPATIBLE PERSONALITIES.

CROSS-STITCH IS A LO-RES SANS SERIF TYPEFACE. INSPIRED BY THE ART OF EMBROIDERY, THIS TYPEFACE IS ONLY ONE PIXEL THIN IN ORDER TO ACHIEVE AN ELGANT AND CLEAN APPEARANCE.