CLAY IS A BRAND WHOSE GOAL IS TO EDUCATE USERS ABOUT THE CONNECTION BETWEEN THEIR PERSONALITY AND MENTAL HEALTH BY DESIGNING AN INTERACTIVE EXPERIENCE THAT NOT ONLY INITIATES SELF HELP BUT ENCOURAGES SOCIAL CONNECTION BETWEEN USERS WHO HAVE COMPATIBLE PERSONALITIES.
BRANDING • PACKAGING • UI/UX DESIGN
All Clay products are made with clay, then they are attached to the either a pin back or a pendant.
The products in the shop will have a pay what you wish feature because the intent is not to make profit, it is to get people to be self aware of their personality and mental health. Another reason is because the goal is to reach a variety of people— anyone from teenagers with allowances to adults who believe they can find something else for a better price.
THE SHOP IS THE QUIZ
Like any personality quiz, the person chooses the answer that best fits them, but sometimes there is a thin line between who you think you are and who you actually are. Studies show that color and shapes represent certain personality characteristics and behaviors. Studies also show that our personality is the leading factor in telling us what we like and don’t like.
When the user navigates through the shop, they are subconsciously taking a personality quiz because they would choose the product(s) that appeals to them the most. Once a product is picked, the description reveals a bit about the personality of the pin.
Teal was chosen as the brand color because its personality is reserved, intuitive and perhaps an introverted color. It is different, yet it does not look for attention. Like the mission of the brand, teal is a somewhat unconventional. Teal appreciates those things that are a little bit different. It values uniqueness and does not wish to fit in with the crowd. Teal is also a cautious color, not impulsive and doesn’t take unnecessary risks. Teal personality is to think before acting.
HOW CLAY CAME ABOUT
The concept of this brand started at the beginning of the Covid. I felt like I wasn't on the same boat as everyone else. Pre-Covid I was an extremely social person—always out and about, 6 days a week, only went home to sleep. So when lockdown hit, you'd think I would be complaining like everyone else, but in fact I was quite the opposite. I was perfectly content during lockdown and had no problem going off grid for a while.
When I got back on social media, there was just an eruption of posts talking about mental health during the lockdown— "extroverts aren't okay", "introverts are thriving", "now's not the time to be alone" etc, etc. I found this odd because I thought I was an extrovert but I guess not. Turns out I'm an ambivert, which means I don't have much of a problem in both social and isolated environments.
After reading a bunch of articles, they all had a similar theme— our personality is the leading factor to our mental health